Monthly Archives: March 2014

The Key to Sales Growth Could Be Getting Inside of Your Quarterly Accounts

Indoor pest inspections uncover opportunities

Indoor pest inspections uncover opportunities.

The polar vortex and its crushing cold temperatures hit the country hard this year and are sure to have moved rodent infestations into homes and apartments. As you prepare for your quarterly spring treatment this year, capitalize on the increase in indoor rodent infestations and request an indoor inspection. Don’t leave it up to the homeowner to determine that they have rodents. The only way you’ll know for sure is by going inside and inspecting the glue boards and rodent traps that you have set up and put down fresh ones.

Going inside of your quarterly home protection plan accounts should be a goal for you at least once per year. Thoroughly inspecting the inside of the home for evidence of insects and rodents and interacting with the customer about your other services are excellent upsell opportunities that should not be missed. While it is not always convenient for your customer, this year of high indoor rodent infestations is a great reason to capitalize on getting inside of the home during your quarterly service. Beyond just sending postcards and email reminders and making follow-up phone calls to schedule appointments, show the customer why an indoor inspection is so important. Remind your customers about:

  • Rodent infestation signs such as finding droppings, hearing scratching in the walls and ceilings, etc.
  • Rodent infestation health risks including the diseases spread by rodents and the fire hazard that rodents create from gnawing on electrical wiring
  • The importance of cleaning rodent infested areas to reduce the spread of disease and the potential for allergy and asthma symptoms

Indoor rodent populations are high this time of the year. Make the extra effort to inspect indoors, interact with the customer about their other pest concerns and then capitalize on this opportunity to upsell them on your ancillary services.

Remember, if cold temperatures are still a factor in your service area consider a glue board specially formulated to last through the winter months.

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Rodent Infestations an After Effect of the Polar Vortex

Rodent infestations increase with cold weather.

Rodent infestations increase with cold weather.

This Polar Vortex we are stuck in just won’t let up! As the cold continues to keep its grip on us even into the spring, pest professionals are being kept busy with calls on rodent infestations. Record snowfall and freezing temperatures put extra pressure on mice, rats and other rodents causing them to seek shelter and search for food. The result: increased rodent infestations in homes and businesses. Pest professionals like Bill Cowley of Cowley’s Pest Services in New Jersey says, “So far in 2014 calls for indoor rodent problems have kept us very busy. All of the snow and freezing temperatures displaced rodent populations and kept our phones ringing throughout this first quarter of the year.”

Pest professionals are welcoming this increase in rodent business which is giving them an early bump in sales for the year. With the freezing temperatures expected to remain low throughout the spring, rodent populations are likely to stay put indoors. Many PMPs are capitalizing on this by sending out communications to their customer base to tell them the signs to look for to detect rodent infestations in their home or apartment and notifying them of rodent infestation health hazards. PMPs are also laying out extra glue boards during their quarterly services to pick up on evidence of rodent infestations.

Are you doing anything different to protect your customer base with the harsh winter weather we are having? Join us on Facebook and let us know how your rodent business is doing this season.

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