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Bed Bugs

It’s Bed Bug Awareness Week!

Remind Your Customers of the Importance of Early Detection

It’s Bed Bug Awareness Week! The campaign taking place this week of June 4-10, 2017 is led each year by the Professional Pest Management Alliance (PPMA). The goal is simple: spread consumer awareness about protecting against bed bugs. This well-timed campaign kicks off at the start of the busy summer travel season, a prime time to come into contact with the dreaded bed bug.

As those of us who work in the industry understand, early detection of bed bugs is key to prompt control. The market certainly doesn’t lack in bed bug monitors or devices to detect bed bugs early. Most are great products but often time’s price, aesthetics or some other reason will cause resistance on the part of the customer. Perhaps the key to monitoring is this: keep it simple.

Having been out on a lot of bed bug jobs and doing my own field research I am convinced that installing glue monitors in sleeping areas is an excellent means in which we can detect bed bugs early. While it may seem overly simple, it truly is a versatile piece that can be placed nearly anywhere, is reasonably priced and most importantly, it is effective. And beyond just finding bed bugs, of course, glue boards are going to catch a lot of other pests should they be present. They offer peace of mind to homeowners who have concerns or are at high risk of an infestation.

Multi-unit housing offers our industry an excellent opportunity to start a proactive bed bug monitoring program. Multi-unit housing is certainly at high-risk for a bed bug infestation as bed bugs, being as thin as a credit card, can easily slip between cracks and crevices in the walls and infest neighboring units. Recently a new law is forcing landlords in New York City to disclose if their building has bed bugs. It is possible for other cities across the nation to follow suit.

While landlords may not want to or may not be able to consider high-priced bed bug monitoring programs, a simple one that includes the installation of glue monitors such as our BDS 2.0 or Slider seems realistic. Glue monitors are simple and affordable and they give peace of mind to not only residents but also to landlords and property managers who can do something to make an effort to monitor for pests that may affect their residents.

When installing glue monitors into a bedroom it is ideal to place them near the sleeping area. We know that bed bugs, in general, live as close to their food source as possible. When considering placement around a sleeping area consider this: a person’s head gives off the most body heat and bed bugs are attracted to heat and CO2 among other things. This makes behind the headboard or the head of the bed a prime location to monitor in many instances.

If you have an existing infestation in one unit consider utilizing standard monitors such as our 100i, 288i or even our 72TB on neighboring unit floors.

You may want to decide if you will be the prime person to check monitors or if you will have landlords or residents keep an eye on them. Regardless of who reports hits be sure to remind your accounts that one of the biggest reasons for continued or ongoing infestations are DIY remedies. When residents become aware of a problem they often try to take matters into their own hands with products that may not be suited or labeled for bedbugs. Home remedies are often used with potentially serious harmful results. Spraying chemicals without a thorough understanding of the behavior of bed bugs can not only be dangerous but often results in the bed bugs dispersing throughout the room or house.
Bed bugs are simply not a DIY pest.

Ed Dolshun is Vice President of Business Development for Atlantic Paste & Glue Company located in Bayonne, NJ

 

Creating an Effective and Profitable Bed Bug Business

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Bed bugs, they’re in the news daily. Homeowners, apartment dwellers, landlords, hotel general managers, it seems just about everyone has questions and concerns about bed bugs these days. Perhaps you get a few bed bug calls but are you wondering how you can really make your bed bug business soar this year?

As you already know, detecting a bed bug infestation early is the key to quickly and successfully controlling this difficult to treat pest. The problem is, most times, you are called in only after an infestation is wide spread, making the treatment long and difficult. So how do you reach your current customers and attract new ones to take your bed bug business to new heights?

The following strategies will help to attract new customers to your pest management business and detect bed bugs early on in your existing accounts:

  1. Become a Bed Bug Expert. Awareness of bed bugs is high among homeowners, travelers, apartment dwellers, landlords and even business owners. However, true understanding of what bed bugs look like, how a home or business owner can protect oneself and the importance of early detection is not so well known. Educate every customer you have about the importance of monitoring and early detection when it comes to bed bugs. Utilize a blog, social media and email marketing to attract new clients to your business. By offering online education about bed bugs you are building a relationship with a potential client, they begin to see you as an authority. This trust moves them along in the sales process and keeps you top of mind when they decide to call in a professional. Consider using an informational piece like this Monitoring Infographic that educates folks on the importance of Monitoring for Bed Bugs.

2. Offer Bed Bug Detection Services. Consider offering detection services to those clients who  fall into the high-risk category such as: those living in multi-unit housing, frequent travelers,    anyone with a previous bed bug infestation, households with children who attend boarding        schools or sleep away at college and then return home or anyone who has concerns over a          bed bug infestation. Monitoring for bed bugs in the same way you monitor a quarterly account        for common household pests will allow you to uncover a bed bug problem early and offer quick      control.

Make this the year that you take your bed bug business to new heights. Incorporate education into your marketing strategy to attract new business and promote a bed bug detection service offering to uncover infestations early with your current clients. Awareness and concern about bed bugs is stronger than ever, ensure that your business is well-positioned to attract new customers and offer them services that they find useful.

Why Everyone Should Be Monitoring for Bed Bugs

Download this Infographic and Share with your Customers

Monitoring for Bed Bugs

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