Bed bugs, they’re in the news daily. Homeowners, apartment dwellers, landlords, hotel general managers, it seems just about everyone has questions and concerns about bed bugs these days. Perhaps you get a few bed bug calls but are you wondering how you can really make your bed bug business soar this year?
As you already know, detecting a bed bug infestation early is the key to quickly and successfully controlling this difficult to treat pest. The problem is, most times, you are called in only after an infestation is wide spread, making the treatment long and difficult. So how do you reach your current customers and attract new ones to take your bed bug business to new heights?
The following strategies will help to attract new customers to your pest management business and detect bed bugs early on in your existing accounts:
- Become a Bed Bug Expert. Awareness of bed bugs is high among homeowners, travelers, apartment dwellers, landlords and even business owners. However, true understanding of what bed bugs look like, how a home or business owner can protect oneself and the importance of early detection is not so well known. Educate every customer you have about the importance of monitoring and early detection when it comes to bed bugs. Utilize a blog, social media and email marketing to attract new clients to your business. By offering online education about bed bugs you are building a relationship with a potential client, they begin to see you as an authority. This trust moves them along in the sales process and keeps you top of mind when they decide to call in a professional. Consider using an informational piece like this Monitoring Infographic that educates folks on the importance of Monitoring for Bed Bugs.
2. Offer Bed Bug Detection Services. Consider offering detection services to those clients who fall into the high-risk category such as: those living in multi-unit housing, frequent travelers, anyone with a previous bed bug infestation, households with children who attend boarding schools or sleep away at college and then return home or anyone who has concerns over a bed bug infestation. Monitoring for bed bugs in the same way you monitor a quarterly account for common household pests will allow you to uncover a bed bug problem early and offer quick control.
Make this the year that you take your bed bug business to new heights. Incorporate education into your marketing strategy to attract new business and promote a bed bug detection service offering to uncover infestations early with your current clients. Awareness and concern about bed bugs is stronger than ever, ensure that your business is well-positioned to attract new customers and offer them services that they find useful.