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Why Private Label Marketing Can Help You to Build a Successful Brand in Your Community

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Private label marketing is a model where a business creates and sells their own custom-branded products that are manufactured by a third-party supplier. Private label products are not uncommon in the pest management industry, but in the past, the practice was reserved for the largest pest management companies for use around high profile businesses and restaurants.  

Private labeling has proven to be successful. Noticing private labeled pest control products around local trusted businesses acts like an endorsement of that pest control company by that business. The simple practice of utilizing private labeled products in commercial accounts helps to build their brand name, making it more recognizable in the local area. By placing private labeled products, these businesses are building customer loyalty, as customers are more likely to purchase products and services from a brand that others trust.  

Catchmaster is making private label marketing available to pest control companies of all sizes. Customization of glue boards, rodent traps and marketing tools, like doorhangers, are now available in order quantities and at prices that make private labeling available to the entire industry.  

Let’s take a look at the key benefits to private label marketing: 

  • Increased brand recognition: Placing private label products in local accounts that you service builds your brand in the community. Think of it like free product placement and advertising in local businesses that you service.  
  • Promotional giveaways that actually convert business: Do you attend local tradeshows, sponsor local events or purchase branded promotional items like pens, shirts or other items to giveaway to potential customers? Private label pest control products are the ideal promotional tool. Give your potential clients a tool to monitor for pests in their home or business. When that person catches a pest or rodent on the glue trap your company name and contact information will be readily available to them to make that call.  
  • Cloverleafing neighborhoods: Do you knock on doors or leave your business card for neighboring homes or businesses after servicing an account? The practice is known as ‘cloverleafing’ a neighborhood and Catchmaster’s private label doorhangers are the ideal tool to help you get the word out. Our doorhangers are more than a marketing piece, they’re a glueboard that every home and business owner will want to put to work to monitor what pests or rodents might be lurking in their home or business. And once a catch is made,  your business contact information will be readily available to them on the glue board.  

Private label products are the ultimate marketing tool for pest management professionals to increase their profits, build their brand, and create customer loyalty. Expand your marketing this season with Catchmaster’s private labels.  Learn more at  

Maximize Your Catch and Boost Sales This Season

By | blog, Pest Business, Rodents | No Comments

Glue boards are arguably one of the most important tools in the pest professional’s toolbox. Glue boards continue working around the clock to monitor for pests when you and your team cannot.  When properly placed, glueboards help pest professionals to uncover pest activity taking place and properly identify the pest prior to any control methods being employed. Glue boards are the key to Integrated Pest Management. Proper identification of pests allows the pest professional to use targeted treatments thereby limiting unnecessary pesticide treatments when possible.

Beyond the above mentioned benefits, glueboards give you many opportunities within your customer accounts.  Consider the following ways in which glueboards can enhance your service and uncover opportunities in your residential accounts.

  • Improve your retention rate.  If your Home Protection Plan customers are cancelling their contracts could it be because they are still seeing pests inside of their home?  Glue boards can help you understand what is happening inside of your residential accounts and provide proof of a problem so you may start the conversation with your client.
  • Increase your upsells.  Placing glueboards inside of your account gives you a reason to go inside your client’s home and inspect.  Not only will this provide you with face time with your customer but it offers plenty of opportunities to upsell your customers on your other ancillary services.  For example, while you are inside a client’s basement checking your ‘monitoring devices’ you may notice evidence of termites, camel crickets or wildlife problems.
  • Provide proof of a pest infestation.  Glue boards offer a visual to show your customers of what types of pests they may have should they cancel your service.  Uncovering a pest problem before a customer is suffering the effects of a full blown pest infestation can make a big difference.  Having proof to show your customer will help to prove your value to them.
  • Tip you off to a re-infestation.  Glue boards not only help to monitor for new infestations but help to serve as a tool that alerts you to a re-infestation.  Offer your customer peace of mind that if mice or other pests that you treated for were to return you have a system in place to monitor for it.
  • An important part of your Integrated Pest Management Approach.  Customers will love the idea that before you treat their home for any pest problem you understand and have proof of the target pest at hand.  Glue boards play an important role in residential pest management today.  Gone are the days of spraying pesticides or treating a home without first finding good cause.  Having glueboards strategically placed throughout a home allows you to identify the pest problem and use your knowledge of that pest’s habits to eliminate it from the home using a targeted treatment approach.
  • Take your marketing to the next level with private labels.  Imagine handing over to your prospect a glue board or snap trap with your company name and contact information on it. Unlike most promotional items that get tossed in the trash, the very utilitarian nature of a glue board or snap trap almost assures you that the item will be put to good use. What better scenario could you ask for than to have a prospect discover a possible mouse or pest invasion, pull out a glue board or trap to confirm their suspicions and be reminded of your company?

Whether you are currently using glueboards in your residential Home Protection Plan accounts, or plan to in the future, be sure you communicate the importance of their use to your customers.  Glue boards are a non-toxic, green approach to monitoring pest and rodent infestations in a home.  For more information on adding glueboards to your service protocols visit us online today at

Overwintering Pests: What Are They And What Can You Do About Them?

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Captain Stan The ‘Fall Invaders’ Man

VP, Technical Products and Services, AP&G (Catchmaster)

Captain (Retired), United States Navy

November 2022

Note:  With mosquito season winding down in most of the country, CAPT Stan branches out to take a look at a group of insects that can be troublesome this time of year.

A group of various insects are collectively referred to as ‘Fall Invaders’ or ‘Overwintering Pests.’  They survive cold weather by hibernating in the void spaces of structures, including customers’ homes, factories, distribution centers, etc.  They are attracted to these structures in search of an ideal warm resting site to pass the winter.  You will usually see them on the west and south walls of the buildings, which are heated by the sun.

This annoying migration is triggered primarily by shortening daylight hours and cooler temperatures.  Normally, it is only the adult stage that is found indoors.  Once inside, they slow down their metabolism, minimize other bodily functions, and hunker down to wait for the arrival of spring and warmer days.  

A few fall invaders may constitute just a nuisance but in larger numbers, they can exceed nuisance status, especially in sensitive accounts ( e.g. food production facilities, health care facilities, day care centers).  Some can stain surfaces and create odors in addition to being a contamination threat.

It may help with any customer ‘angst’ to stress that once inside the structure, fall invaders:

  • Do not breed,
  • Do not feed,
  • Do not develop further.

Four of the most common fall invaders are:

  • Box Elder Bug – likely the most common of fall invading insects, adults are about ½ inch long, mostly black in color, with red lines marking the wings and thorax (area behind the head).
  • Brown Marmorated Stink Bug (BMSB) – the BMSB is one of our newer invasive pests, which has moved from its introduction point in eastern Pennsylvania to the west.  It is both an agricultural and structural pest.  BMSBs have a mottled brown color and are shield-like in shape.  They measure about 5/8 of an inch and have lighter bands or stripes on the antennae.
  • Multi-colored Asian Lady Beetle – they get their name because they come in a variety of colors and markings.  Wings can be tan to reddish orange with a varied number of black spots.  This invader is especially noticeable around and just after Halloween.
  • Cluster Fly – as the name implies, these often appear in structures in clusters.  The adult cluster fly is slightly larger than the house fly.  Wings are held overlapping each other over the abdomen.  Interestingly, the immature stages are parasitic on earthworms and cause no structural damage.  

How Do We Control Fall Invaders?

The first line of defense against fall invaders is exclusion, which is obviously best done BEFORE they enter a structure, such as in the summertime.  The primary tools are sealants, door sweeps, and screens, making sure that the latter two are in good repair.  These invaders don’t require a gaping opening to enter; the multicolored Asian lady beetle can fit through a hole 1/8 inch!  

Special attention should be given to the south and west exposures of structures, as these are the sunnier sides where fall invaders tend to congregate and attempt to enter.

Perimeter applications of insecticides can be used to supplement exclusion.  Focus on the areas where pests could enter the structure and be sure to read the label prior to any treatment.  There may be some restrictions.  Treatments done after pests have entered the structure are of minimal value.

Once insects make their way in, insect light traps can be used in open or occupied spaces of the structure/home.  Insects may be fooled into emerging from voids or other protected places if outdoor temperatures warm.  

Many times, it is easiest and most effective to simply vacuum the pests but be sure to discard the contents immediately, as some invaders can cause nasty odors!  

Captain Stan’s ‘Creature Features’ Volume 7 – Cluster Flies November 2022

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Welcome to the seventh edition of ‘Captain Stan’s Creature Features,’ where we are looking at some of the more interesting animals in the pest management universe.  This month, we learn about the cluster fly, one of our so-called ‘fall invaders.’  Some interesting facts follow:

  • During cool months, some insects seek to enter structures for temporary shelter.  The most common of the flies that do this are known as cluster flies.
  • Cluster flies are often problematic in areas of irrigated turfgrass, near streams or rivers, and other sites where soils are moist.
  • Cluster flies are dull grayish-brown and about 3/8 to ½ inch long, which is slightly larger than the house fly.  They can be distinguished from similar flies by the golden, tangled hairs on the thorax (the body region right behind the head).
  • Cluster flies are not a type of ‘filth fly’ that develop in carrion, decaying plant matter, or garbage.  Instead, the larvae of most cluster flies in North America feed on earthworms, of all things!  Yummy!  They find an earthworm, penetrate the body, and the resultant feeding kills the earthworm.  Adult flies feed on water and other available liquids, such as nectar.
  • As cooler, shorter days approach, cluster flies (and other fall invaders) can be seen resting on sun-warmed (mainly south and west) walls of buildings.  They will then make use of any available entry sites to go in the structure.  
  • Once in the structure, the flies will cease reproduction, slow down their metabolism, and enter a dormant period.  They will remain in this inactive state but may become active during the occasional warm, sunny day.  At this point, they may wander into living areas and become a nuisance.  
  • The basic premise, and the really only effective method to prevent cluster fly problems is exclusion; exclusion BEFORE they enter the structure.  If all potential entry points are not sealed, it is next to impossible to control cluster flies inside a structure.
  • The value of insecticides in managing cluster fly problems is limited and involves two primary uses.  Residual insecticides can be applied as sprays targeted to cracks and crevices on the building exterior in late summer.  Be sure that the label allows for such applications.  Desiccants/dusts can also be injected into voids or other areas behind walls where cluster flies aggregate.
  • Cluster flies are not attracted to things such as fly paper or traps with lures.  However, they are attracted to certain types of light traps placed strategically within structures or in living areas where cluster flies are seen.  Finally, simply vacuuming the flies is also effective.  

Captain Stan’s ‘Creature Features’ Volume 6 – Velvet Ants (AKA ‘Cow Killer’) September 2022

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Welcome to Volume 6 of my ‘Creature Features’.  This month we spotlight an insect that is attractive, dangerous, and misnamed – the velvet ant.  Misnamed you say?  Hmmm.  Read on and find out why in the following interesting facts.

  • Insect Order: Hymenoptera = ‘Membrane-Winged’ Family – Mutillidae
  • Velvet ants look like large, hairy ants but they are actually wasps. Yup!  So, why do we call them ‘ants’, you ask?  I have no idea.  They are also known as ‘cow killers’. They differ from ants by having straight rather than elbowed antennae and there is only a slight constriction between the thorax and abdomen.
  • Males have two pairs of black, transparent wings while the females are wingless. Velvet ants are brightly colored, hence attracting attention, and are shades of yellow and brown or red and black.
  • These solitary ants may be seen in lawns and pastures, or on occasion will wander into buildings and believe me, they will get the attention of a homeowner (and potential customer!)
  • Velvet ants are not aggressive and will try to escape any encounter. Females have a long, needle-like stinger concealed at the tip of the abdomen and they can deliver a very painful sting if handled (in other words, leave them alone!)
  • There are about 3,000 known species of velvet ants and some of them can produce a squeaking or chirping sound when disturbed.
  • The so-called ‘cow killer’ velvet ant is nearly an inch in length and is most common in late summer. This moniker is a result of the reputation surrounding the female’s sting.
  • Adult velvet ants feed on nectar and water. The immature stages are external parasites of bees and wasps (also in the order Hymenoptera) that nest in the ground.  Some species parasitize flies and beetles.
  • Unlike fire ants, there are no identifiable nests to treat. Velvet ants prefer pastures and fields with sandy soil, where their prey is likely to be found.

There are no effective control measures for velvet ants.  If they are abundant in a particular area, it may be useful to grow a good grass cover, which will discourage their prey from nesting there.  Finally, because velvet ants are uncommon and cause no damage, no chemical control is recommended.



Captain Stan’s ‘Creature Features’ Volume 5 – Captain Stan Himself!! August 2022

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Welcome to Volume 5 of my ‘Creature Features’.  Last month, I shared our piece on the Asian longhorned tick with my daughter.  She replied ‘they should do one on you’!  I thought, well, I am a ‘creature’ of sorts and maybe, just maybe, readers would like to know  a bit more about CAPT Stan.  So, at the risk of seeming self-centered, here goes:

  • I was born and raised in Huntington, Indiana and am the ‘baby’ of four children.
  • Like most kids growing up in the 1950s and 1960s, I played all kinds of sports with major emphasis on baseball, basketball, and ice hockey. Oh, and I pitched a no-hitter in Little League, high school, and college.
  • Although I am now a professional medical entomologist, I was not overly interested in bugs as a kid and never really knew what I wanted to be when I grew up!
  • In contrast to my favorite insect, the mosquito, I have two legs only instead of six, I cannot fly, for I have no wings, and I certainly do not suck blood!
  • I attended Swarthmore College, University of Delaware, and UCLA for my degrees in Biology, Entomology, and Public Health respectively.

The Cattail Mosquito: An Unusual Creature Indeed!

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Captain Stan The Mosquito Man

August 2022

This month we spotlight one of the most unusual, and most pestiferous mosquitoes that PMPs might have to deal with – the cattail mosquito Coquillettidia perturbans.  Even the name indicates that this is a bad actor.  Here is the lowdown:

  • There are about 60 species of Coquillettidia worldwide but only one in the United States; the cattail mosquito. This species occurs throughout Canada, the United States, and Mexico.  It is widely distributed across the eastern U.S., southern Canada, and several areas in the western U.S.
  • They prefer to breed in permanent freshwater sources such as along the edges of lakes and ponds.
  • Much like the common house mosquito (Culex), individual eggs are glued together by the female as they are deposited to form a floating raft. She can lay between 150-350 eggs after just one blood meal.  The eggs hatch in 2-3 days.
  • The larvae and pupae do not obtain their required oxygen at the water surface via the siphon (air tube) as almost all other mosquito species do. Instead, their siphon is heavily sclerotized and resembles a short, pointed saw.  This modified structure is then used to pierce the hollow roots or submersed stems of aquatic plants for respiration – kind of like a ‘mosquito snorkel’!
  • Adults are medium-sized and have a ‘salt and pepper’ coloration due to the colors and patterns of scales on the wings. The life span of the adults is approximately one to two months, although this can vary depending on environmental conditions.  Females tend to outlive the males.
  • Female cattail mosquitoes are persistent and painful biters of humans and domestic animals. They actively seek hosts during early evening hours but will also bite humans in shady places where adult mosquitoes are resting during the day.  They can penetrate clothing with their mouthparts, and they are able to fly up to about 5 miles from their breeding sites.  Ouch!
  • In addition to being just a dang biting nuisance, they are known to transmit West Nile virus and eastern equine encephalomyelitis virus to humans and animals.
  • So, what to do about them, you say? Good question!  They are very difficult to control with conventional larvicides.  Barrier sprays may have some effectiveness but remember adults can fly onto a customer’s property from long distances and may not land on treated surfaces before attacking.  Removal of excessive cattail growth (source reduction) often is the only effective and economical long-term method of control.  And when all else fails, use an insect repellent with an EPA-registered active ingredient.  Oh, and good luck!


Captain Stan’s ‘Creature Features’ Volume 5 – Spotted Lanternfly August 2022

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Welcome to the fifth edition of ‘Captain Stan’s Creature Features,’ where we are looking at some of the more interesting animals in the pest management universe.  This month, we take a closer look at the dreaded Spotted Lanternfly (Lycorma delicatula), Insect Order: Hemiptera (“Half-winged”). Here are some fun and useful facts: 


  1. The adult spotted lanternfly (SLF) is about an inch long and ½ inch wide. They are typically weak fliers.


  1. The preferred food is the ‘Tree of Heaven.’  When feeding, SLFs suck in sap and then excrete honeydew, which can attract other insects and cause mold to grow on the plants.


  1. The SLF is native to China, India, and Viet Nam. It is an invasive species in the United States, first detected in Pennsylvania in September 2014.


  1. SLF adults and nymphs can be trapped on a tree by banding the tree with a sticky trap.


  1. A SLF egg mass can produce 30-50 individuals. Egg masses may be laid on cars so if you are in a SLF area, inspect your car and remove any egg masses by scraping them off and disposing of them.

Monkeypox Virus: A Primer

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Captain Stan The Mosquito (And Infectious Disease) Man

July 2022

The US Centers for Disease Control and Prevention (CDC) has been closely tracking cases of a disease called ‘monkeypox’ recently detected in the United States.  Here are some facts:

  • Monkeypox virus is related to the virus that causes smallpox. The disease is rarely fatal, and the virus is not related to chickenpox.
  • Monkeypox was first discovered in 1958 in monkeys kept for research. However, the source of the disease in nature remains unknown.  It is possible that the animal reservoir is African rodents and perhaps non-human primates.
  • The first human case of monkeypox was reported in 1970 in the Democratic Republic of   In the 2022 outbreak, as of July 13 there have been 1,053 cases reported in the United States and Puerto Rico.
  • Symptoms of monkeypox include fever, headache, muscle aches and backache, swollen lymph nodes, chills, and exhaustion. A rash resembling pimples or blisters appears on the face, inside the mouth, and on several other parts of the body.
  • Monkeypox virus is transmitted in several ways. It can spread person-to-person through direct contact with the rash, scabs, or bodily fluids.  It can also be spread via respiratory secretions or during intimate physical contact.  The virus can also pass across the placenta.  It is also possible to get monkeypox from infected animals in a few different ways.  The GOOD NEWS is that there is no evidence whatsoever incriminating any biting arthropods in the transmission of monkeypox!
  • As with most viruses, there is no specific treatment for monkeypox.

As recent history has taught us, the world will continue to have outbreaks and epidemics of previously unknown diseases or appearances of re-emerging diseases such as monkeypox.  Germs are nasty brutes!!!

Captain Stan’s ‘Creature Features’ Volume 4 – Asian Longhorned Ticks July 2022

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Welcome to the fourth edition of ‘Captain Stan’s Creature Features,’ where we are looking at some of the more interesting animals in the pest management universe.  This month, the star of the show is the Asian longhorned tick (ALT), an invasive species relatively new to the United States.  Some interesting facts follow:


  • Ticks, like insects, are members of the phylum Arthropoda (meaning ‘jointed legs’) but they are in a separate class, Arachnida, not Insecta. The scientific name of the ALT is Haemaphysalis longicornis.
  • They were first detected in the United States in 2017 on a farm in New Jersey. As of September 2021, they had spread to 16 other states including Arkansas, Connecticut, Delaware, Georgia, Kentucky, Maryland, Missouri, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia, and West Virginia.
  • Scientists are still studying the ALT to determine host preferences for feeding, preferred habitats (woodland vs. open areas), and other key biological factors.
  • ALTs have been found on pets, livestock, wildlife, and humans. Thousands at a time may be found on grass, shrubs, or animals.
  • Female ALTs can lay eggs and reproduce without mating, a condition known as ‘parthenogenesis.’ This is a highly successful survival mechanism as well as a great method of dispersion; a single female can be transported to a new location and start a new population!
  • The ALT appears to be less attracted to human skin/odors than some of our common native species such as the blacklegged tick, the Lone star tick, and the American dog tick.
  • In other countries, germs spread by the ALT can make people and animals seriously ill. Research on this is ongoing in the United States; one recent study suggested that it is not likely to be involved in spreading the spirochetes that cause Lyme disease.  It is likely that these ticks will be found naturally infected with pathogens in the United States but that does not necessarily mean that those pathogens can be transmitted to humans and/or animals.  That will require substantial laboratory testing.