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Mosquito Business Archives - Catchmaster Pro

2019 Mosquito Season Update

By | Mosquitoes | No Comments

Chances are the 2019 mosquito season has been extremely wet for you, regardless of which part of the country you are from. As you know, all that rain in spring/early summer plays a huge role in mosquito activity, including mosquito breeding. Yet while those pests are annoying to your friends and neighbors, as a pest management professional, all that rain tapping on the windowpanes should be music to your ears. The mosquito business is growing exponentially every year, which means bigger opportunities for you.

The Mosquito Control Market is Booming for the 2019 Mosquito Season

According to a recent press release issued on MarketWatch.com, there is 8.6%+ growth for Mosquito Control Service with the market size rising to USD 880 million by 2024. In this updated report of market trends, demand spectrum and future prospects were all evaluated over a five year period. It remains evident that pest control services, particularly mosquito control, is essential for commercial, residential, and government. Residential is the main consumer making up about 65.1% of global total sales revenue in 2017. The mosquito control marketing has been on the upswing for a while now as it was named the fastest growing pest segment in 2017 according to Specialty Products Consulting.

Mosquitoes aren’t going anywhere anytime soon! In fact, with record winters warming across the United States, mosquitoes aren’t dying off during cold months as they’ve done in previous years. They are surviving winters by simply hibernating in holes and waiting for warmer weather. Some females even lay their eggs in the fall and the frozen larvae keep until the weather warms up. When they hatch they wreak havoc in the spring before the rainy season begins.

Mosquito Control is Vital to Public Health

Clearly, your role as a pest management professional is not only a lucrative one, but a vital one. Mosquito control is a necessary method to prevent numerous viruses. The more mosquitoes there are, the more likely viruses will spread. Recent weather has caused researchers from Georgia State and Arizona State University to further study the impact of large rainfall amounts caused by such events as hurricanes. They developed a mathematical model to study the transmission of vector-borne infectious diseases in temperate areas of the world, including the southern coastal area of the United States.

Different species are active at different times of the day and at times of the year. For example, research from the above study proved that a heavy rainfall occurring on July 1 results in 70% fewer disease cases than one that occurs on June 1. Warmer weather means viruses incubate faster giving them more time to spread. Additionally, warmer weather makes mosquitoes even hungrier, which is a master recipe for furthering an outbreak. The critical information from this study and others helps public health officials appropriately respond by seeking mosquito control solutions and pest management professionals like you.

Start Growing Your Business for the 2019 Mosquito Season

Mosquito Control services are growing in demand and expected to grow throughout the 2019 mosquito season. Recent weather patterns, concerns over mosquito-borne disease and the media are all playing a role in this pest segments growth. How can a pest professional respond to this opportunity? If you’re not already offering mosquito control services, now is the time to get in the game. Looking to grow your mosquito control services? Find out how to Compete with the Big Boys over on our blog. Learn more about Atlantic Paste & Glue’s mosquito control product line or contact one of our Sales Representatives today.

Learn more about Catchmaster® mosquito management tools here: https://catchmasterpro.com/collection/mosquito-management-tools/

Learn more about mosquitoes from the National Pest Management Association here: https://www.pestworld.org/pest-guide/mosquitoes/

Bobby Kossowicz is a content creator for the Catchmaster® brand, learn more here: https://catchmasterpro.com/blog/bobby-kossowicz/

Mosquito Control Services 101

By | Mosquitoes, Uncategorized | No Comments

Mosquito control services are one vertical that many pest control companies have been on fence about offering. That is, until just a few years ago when the recent scare and media flurry over Zika, West Nile Virus, Chikungunya virus and more seems to have changed all of that. Homeowner interest in controlling mosquitoes and other vectors around lawn and gardens is at an all-time high. And a slew of national mosquito control chains have responded!

This has led many local, family-owned pest management firms to decide whether to pursue the vertical or not. Beyond that, small business owners wonder how can they possibly compete with these national chains, who seem to have unlimited marketing dollars and a nationwide presence.

It is possible to successfully compete with the big boys in the world of mosquito services. Here are five ways to own your local market when it comes to mosquito control.

Competing with the Big Boys in the World of Mosquito Control Services

  1. Keep an eye on your competitors. Start by taking a step back and observing what is happening in your marketplace. What marketing tactics are the “big boys” employing? What do their service offerings look like? How are customers reacting? As a small business owner, you can make quicker decisions, change up your offerings and move your marketing dollars around quickly.  As a result, you make be able to really own one marketing channel, like social media, instead of spreading your marketing dollars too thin. While billboards and TV ad campaigns may not be in your marketing budget, you can ensure you’re remaining competitive with the national chains by offering similar services to customers in your territory.
  2. Upsell Your Current Customer Base. You already have a great base of customers who trust your company to protect their home.  Chances are they view you as their pest expert. Ensure that you are making your customer base aware of your other services and up-sell them on mosquito control. Make it easy for customers to simply add-on this extra service to their current contract.  Let them know of this opportunity via email, door drops and having your sales person or technicians make the offering at the time of service. Incentive your sales people or technicians for every home that adds mosquito control onto their contract.
  3. Community Involvement. Go ahead and sponsor that little league baseball team, coach your daughter’s soccer league and get involved in your community. Offer a free mosquito service prior to a community event in turn for publicity. People love to support those they know and those who give back to their community.
  4. Deliver a Great Customer Experience. Customer service is perhaps the best way to stand out from the national chains. Train your employees to go above and beyond when servicing an account. Take the time to consult with homeowners on ways in which they can minimize mosquito activity on their property.  Offer handouts on overlooked mosquito breeding areas. Work closely with customers and respond quickly to complaints to earn that reputation of offering excellent service.
  5. Own the referral. Once you have a happy customer, ask for the referral and train your employees to do the same. Put customer referral programs in place that offer a free or discounted mosquito treatment to anyone your customer refers. Plan a block party and offer a discount to any block in your town that has three or more homes that buy into your mosquito services. Having more homes to service in a small geographical area will help to make your company more efficient and organically get the word out about your services.

Putting it All Together

While offering mosquito control services to compete with the “big boys” can seem daunting remember that you have tools at your disposal.  And the common thread in your tools should be how you differentiate your brand.  No doubt you have had success in differentiating yourself in other areas – mosquito control doesn’t need to be any different.

Mosquito control services are in high demand. Stay top-of-mind with customers in your territory and own your local market for mosquito services. Get started today!

Learn more about how mosquito control tools from the Catchmaster® brand can help you grow your mosquito control business here: https://catchmasterpro.com/collection/mosquito-management-tools/

Learn more about mosquitoes from the National Pest Management Association here: https://www.pestworld.org/pest-guide/mosquitoes/

Bobby Kossowicz is a content creator for the Catchmaster® brand, learn more here: https://catchmasterpro.com/blog/bobby-kossowicz/