Catchmaster Pestimonial - Hoffman's Exterminating
In this Catchmaster Pestimonial we examine how private label products help Hoffman’s Exterminating elevate its brand and expand its market footprint.
Marketing Multiplier
The origin story of how Hoffman’s Exterminating became one of the most successful family-owned businesses in the state of New Jersey mirrors that of so many start-ups in the pest management industry. It began with an ambitious entrepreneur named William Hoffman launching a home-based business and knocking on doors to win customers. Sound familiar? It’s a legacy that has been repeated thousands of times since the founding of the industry, with each company’s path to success unique in its own way. In Hoffman’s case, he understood from the beginning that elevating one’s brand is essential when competing against national players with deep pockets and sophisticated marketing expertise. “From the beginning, I wanted to build a business that our employees would be proud to work for and eventually retire from, and we continue to do our best to build the company’s brand together every day,” Hoffman says. “Whether servicing commercial and residential accounts, participating in local festivals or sponsoring sporting events, we’re committed to supporting the communities we serve. We want everyone to know they can count on us to do the right thing.” But beyond traditional advertising and community outreach, what can pest control companies do on a daily basis to elevate their brand and expand their market footprint? That’s where private label products offer a multiplier effect, providing “in-the-field” branding and 24/7 visibility for your company.
“We use a lot of the glue boards and traps from Catchmaster®, and everything has our branding on it, “Hoffman says. “We do a significant amount of commercial work and we want our name and brand everywhere to keep our company top-of-mind with our customers.”